Privacy Policy
[Legal Entity Name] ("we", "us", "our"), operator of Awaken The Alpha (the "Service"), respects your privacy. This policy explains what personal information we collect, why, how we use and protect it, and your rights under the laws that apply to you.
1. Who We Are (Responsible Party / Controller)
- Operator: [Legal Entity Name], [Registration No.], 194 Bancor Avenue, Menlyn Maine, Pretoria, 0081, South Africa.
- Information Officer (POPIA): [Name] · bruce@awakenthealpha.life
- Privacy contact: bruce@awakenthealpha.life
2. Information We Collect
| Category | Examples | Purpose |
|---|---|---|
| Identifiers & contact | First name, surname, email, WhatsApp number | Account, results delivery, communication |
| Assessment data | Wheel of Truth answers, scores, level, weakest pillar, profile type | Generate and personalise your result |
| Program & journal data | Reflections you type, mood entries, lesson completion, streaks | Run the program; enable your progress & coach support |
| Commercial | Subscription and purchase records | Provide paid membership |
| Technical & usage | Device, browser, IP, app/website interactions | Security, performance, analytics |
| Payment | Handled by our payment processor; we do not store full card numbers | Process payments |
Sensitive information. Your reflections and mood entries may reveal personal thoughts and feelings. We treat this as confidential, use it only to run the Service, and never sell it. In some jurisdictions this may be "sensitive personal information"; we limit its use accordingly and you may ask us to restrict it.
3. How We Use Your Information
- Deliver the assessment, program, journal, and your account.
- Personalise your experience and show your progress.
- Enable your assigned coach to support you and identify where men disengage.
- Send onboarding and service messages, and, with consent, marketing.
- Secure the Service, prevent fraud and abuse, and comply with law.
4. Legal Bases & Consent
Depending on your location, we rely on your consent, the performance of our contract with you, our legitimate interests in operating and improving the Service, and legal compliance. Under POPIA, PIPEDA, and CASL we obtain consent for processing and for electronic marketing, and you may withdraw consent at any time.
5. Sharing & Disclosure
We share personal information only with service providers who help us run the Service under contract and appropriate safeguards, and where required by law:
- Google Firebase / Firestore, secure storage and hosting.
- Form & email providers, to record leads and send results and communications.
- Payment processor, to bill subscriptions.
- Messaging platforms you choose to join (WhatsApp, Facebook), governed by their own policies.
- Legal & safety, to comply with law, enforce our Terms, or protect rights and safety.
6. We Do Not Sell or Share for Advertising
We do not sell your personal information, and we do not "share" it for cross-context behavioural advertising, as those terms are defined under the CCPA/CPRA and similar US state laws. You do not need to opt out of a sale because we do not conduct one.
7. International Transfers
Your information may be processed outside your country (for example, on servers in the United States or the EU). Where we transfer personal information across borders, we use lawful transfer mechanisms and require recipients to protect it to a standard consistent with POPIA, PIPEDA, and applicable US law.
8. Your Rights
South Africa (POPIA)
You may access, correct, or delete your information, object to processing, and complain to the Information Regulator (inforegulator.org.za).
United States (CCPA/CPRA & state laws)
Subject to applicable law, you may request to know/access, correct, and delete your personal information, and to limit use of sensitive personal information. We do not sell or share it. We will not discriminate against you for exercising these rights, and you may use an authorised agent.
Canada (PIPEDA)
You may access and correct your information and challenge our compliance, and complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca). For marketing, we honour CASL consent and unsubscribe rights.
To exercise any right, email bruce@awakenthealpha.life. We will verify your identity and respond within the timeframes the law requires (generally 30–45 days).
9. Data Retention
We keep personal information only as long as needed for the purposes above or as required by law, then delete or anonymise it. You may request deletion of your account and data at any time, subject to limited legal retention.
10. Security & Breach Notification
We use technical and organisational safeguards, including access controls and encryption in transit. No system is perfectly secure, but if a breach affecting your personal information occurs, we will notify you and the relevant regulator(s) where the law requires and within required timeframes.
11. Children
The Service is for adults aged 18+. We do not knowingly collect information from anyone under 18 (or under 13 in the US). If you believe a minor provided us data, contact us and we will delete it.
12. Cookies & Analytics
We use essential cookies to run the site and limited analytics to understand usage. Where required, we request consent before non-essential cookies. You can control cookies through your browser.
13. Changes
We may update this policy; material changes will be posted here with a new "last updated" date and, where required, notified to you.
14. Contact & Complaints
[Legal Entity Name], 194 Bancor Avenue, Menlyn Maine, Pretoria, 0081, South Africa. bruce@awakenthealpha.life · WhatsApp +27 73 603 7051 · Office +27 82 2333 529. You may also complain to the regulator in your jurisdiction (listed above).